Last updated: 9 June 2026
Privacy Policy
This Privacy Policy explains how Sherlock & Co. s.r.o. processes personal data when you use dearwatson.pub, contact us, make a reservation, or interact with our linked services.
Controller and contact details
The data controller is Sherlock & Co. s.r.o., registered office Thunovská 196/19, Malá Strana, 118 00 Praha 1, Czech Republic, Company ID (IČO): 230 31 999, VAT ID (DIČ): CZ23031999.
Venue address: Křižíkova 512/68, 186 00 Karlín, Prague, Czechia.
You can contact us at cheers@dearwatson.pub or +420 727 844 712.
What personal data we process
- Contact form data: name, email, phone number, message, consent confirmation, submission time, and technical delivery records.
- Reservation and service data: booking details submitted through our reservation provider, table requests, visit preferences, and related communication.
- Communication data: emails, phone calls, social media messages, and responses to your requests.
- Website usage data: page views, clicks, form events, section views, device/browser information, approximate location, and referrer data, only where analytics consent is granted.
- Security and technical data: server logs, IP address, user agent, timestamps, and diagnostics needed to operate and secure the website.
Purposes and legal bases
| Purpose | Data used | Legal basis |
|---|---|---|
| Replying to enquiries and handling contact form submissions | Contact details and message content | Steps before a contract or legitimate interest in responding to your request |
| Managing reservations and restaurant services | Booking details and related communication | Contract performance or steps before a contract |
| Operating and protecting the website | Technical logs and security data | Legitimate interest in reliable and secure website operation |
| Accounting, tax, and legal compliance | Transaction and legally required records | Legal obligation |
| Analytics measurement | Website usage events and analytics cookies | Your consent |
| Marketing pixels and remarketing | Marketing cookies and advertising identifiers | Your consent; Google Ads and Meta Pixel are active only after marketing consent |
Cookies, analytics, and marketing tools
We use Google Analytics 4 with measurement ID G-2Y69DDP6J2 only after you grant analytics consent in the cookie banner.
Google Ads with tag ID AW-749834762 and Meta Pixel with ID 1477067363623628 are used only after you grant marketing consent.
You can change or withdraw cookie consent at any time through the cookie settings link in the footer or on the Cookie Policy page.
Recipients and international transfers
We may share personal data with service providers that help run the website, deliver email or form submissions, manage reservations, host infrastructure, provide analytics, or support marketing tools.
These providers may include hosting and website providers, email/contact form services, the ChoiceQR reservation platform, Google Analytics, Google Ads, and Meta.
Some providers may process data outside the European Economic Area. Where this happens, we rely on appropriate safeguards such as adequacy decisions, Standard Contractual Clauses, and provider privacy terms.
Retention
- Contact form and enquiry data: usually up to 24 months after the last communication, unless a longer period is needed to handle a dispute or legal claim.
- Reservation and accounting records: for the period required by Czech tax, accounting, and other legal obligations.
- Cookie consent record: until you change your choice, withdraw consent, clear browser storage, or the consent version changes.
- Analytics data: according to the Google Analytics property retention settings and the cookie durations described in the Cookie Policy.
- Technical logs: for the shortest period reasonably needed for security, diagnostics, and website operation.
Your rights
Under the GDPR, you may request access, rectification, erasure, restriction of processing, data portability, or object to processing based on legitimate interests.
Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing that happened before withdrawal.
You may lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů) at uoou.gov.cz.
Automated decision-making
We do not use your personal data for automated decisions that produce legal or similarly significant effects.